Toma El Juego(Take The Game) is a youth-led street football platform launched in Summer 2025, aiming to channel the creative, free-spirited energy of street football into community tournaments and urban cultural experiences. Its first event took place in Los Angeles with various local communities/brands from different neighborhoods and the second one landed in Seoul in August.
TOMA SEOUL is a platform that brings together the mostfearless creators in football and sneaker culture, centering around the night market and street football. We aim to create a new cultural movement that embodies afearless attitude even off the pitch.
73, Yeonmujang-gil,
Seongdong-gu, Seoul
This pop-up isn't just about selling products.It's a new kind of festival where brands, emotions, community, sports, generations, and memories are layered and built into one space.
The pop-up event definitely solidified my opinion that Nike is exceptional. Even for those who aren't into soccer, there was plenty to enjoy. It was the kind of event where, just by looking around,You'd naturally find yourself becoming a fan of the sport.
It was an unforgettable experience for the participants, who got toplay alongside some of the world's best football players.
I had the honorable opportunity tomeet the Korean legend, Park Ji-sung, and to communicate and take photos with him.
I watched a knockout-style game where one person scores a goal and leaves, and the next person comes in.The short match and the players' dynamic individual skills were absolutely thrilling—it was a real dopamine rush.
I learned thatstreet football is such a thrilling and exciting sport,and I'm grateful to Nike for that.
It’s amazing how somany different brands came together through the energy of football.I ended up buying a lot too!
It wasa lot of fun to have famous restaurants set up boothswhere you could buy food.”
Let’s give a warm welcome and all our support to TOMA Mexico City as they join the journey! We're thrilled to have you onboard and can't wait to see the amazing energy you'll bring. Sending you all our support from Seoul, let’s make great things happen together!